Client sites that have large numbers of visitors tend to offer internet connectivity and other web services (commonly called Social WiFi).
However providing a direct connection to the Internet prevents the Client from knowing in detail how many people use the service, whether those people are frequent visitors, or what contact information they have to be able to generate campaigns, recurrence analysis, peak visiting times, etc..
The Captive Portal, as a solution in this case, is a mechanism that allows access to the network only after an interaction with the User who wants to enter.
This interaction can be different for each Client and ranges from a simple display of advertising to the request for authentication through social networks or response to surveys.
What can I get from a Captive Portal?
A Captive Portal provides useful information about the behavior of Users on a Client Site, such as:
- The days of the week when there are the greatest number of visitors.
- The length of stay of these visitors each day.
- Which sectors of the establishment have the greatest number of visits?
- Contact information for each of the Visitors for future campaigns or surveys.
iDNSportal Captive Portal Features
Customizable at each stage of the process, The process for a User to access the network through a Captive Portal generally has 3 stages:
- The User connects to the WiFi network
- The User authenticates on the network
- The User disconnects from the network
iDNSportal Captive Portal can make customizations in all these steps according to the Client’s needs.
Access through Social Networks
At the time of authentication, the following social networks are supported
- Email Entry with and without verification
High level of detail about User information
iDNSportal Captive Portal manages the concept of Accounts and Sessions, which allows users to be identified (name, surname, and email) and each of their accesses (connection and disconnection date, traffic used, SSID, Access Point used for the connection).
The information always belongs to the Client
iDNSportal Captive Portal has a single instance of Service per Client, in this way, all the information of the Users who connect does not share space with information from other Clients.
This provides an important level of security in terms of information sharing. Especially important for Banks and Companies governed by local laws that regulate access to information.
Statistics and Indicators
iDNSportal Captive Portal provides a set of statistics designed to take into account the most used indicators when analyzing User visits. This allows the Client to see in a simple and quick way the most relevant parameters of its Users.
Survey Support
iDNSportal Captive Portal supports the generation of surveys at different stages of a User’s visit, either at the time of connection to the network (before they can access the Internet) or later when they have disconnected (via email).
The results of the surveys are saved and correlated with the user who generated them with the date and time of response and connection of the service.
Advertising
iDNSportal Captive Portal allows advertising to be sent to each of the users who connect to the WiFi network. Campaigns containing Ads can be created with limits that allow you to control exactly how many impressions and how often they are shown.
The system tracks exactly which Ad was shown to which person and allows you to obtain reports with this information.
