When we go to a public place such as a square, a cafe, or a restaurant, we usually have the ability to access the WiFi Internet freely and freely. Generally, after starting to connect, we are redirected to a web page where we have to perform some actions before we can connect. For example, fill out a form with data such as name, surname, and email. You may also need to view ads. This web page is called a captive portal and is used much more frequently than we think.
The captive portal acts as the person responsible for controlling and managing user access to networks, both public and private, in an automated manner. However, the most notable use is that it is given in public places in order to facilitate access to the Internet via WiFi for the people who are there.
Benefits of implementing a captive portal on your business’s complimentary WiFi network
Obtaining user data through a captive portal
How many users come to your business without you having any contact information? The main advantage of captive portals is that they allow you to have greater knowledge of the different profiles or people who visit your business.
Improving direct sales: optimization of marketing and loyalty campaigns
One of the most powerful features of having a captive portal is that it allows you to implement WiFi marketing campaigns, a new technique that uses the WiFi of guests of an establishment with the following objectives
- Create automated marketing campaigns based on different customer profiles.
- Analyze customer data and use it to make operational sales and marketing decisions: pricing policy, discounts, promotions, etc.
- Identify and individualize each client by including a unique code on each device. This allows you to send personalized offers or discounts, among other possibilities
Network security
Having an open WiFi network, or with a generic key for everyone who connects, can seriously compromise the security of user data, with a serious danger of theft and fraudulent use of sensitive information, such as bank details since we do not know who is browsing our networks…
This system significantly increases security, since users who connect and disconnect from the network can be identified at all times. network and generate additional security measures such as permanent control of guests, generation of different permissions with different authorization levels, blockages, and alarms in the event of a computer hacking attempt, etc.
Legal security
This system allows you to comply with increasingly demanding regulations on computer security and digital data protection. In this way, we reduce the risks of suffering significant sanctions or facing compensation resulting from the theft of customer data.
